Fractional CFO

Part-time CFO-level support including cash flow forecasting, financial analysis, and strategic planning. You get the financial leadership your business needs without the cost of a full-time hire.

The Gap

You have a bookkeeper recording what happened. You probably have a tax preparer filing what is owed. But nobody is sitting down with you to talk about what is coming next. Nobody is helping you figure out whether you can afford to hire, whether your pricing is right, or how much cash you actually need on hand to get through a slow season.

That is the role of a CFO. It is someone who looks at your financial data and turns it into a plan. The problem is that a full-time CFO costs six figures. Most small businesses in Wisconsin do not need that level of staffing. They need the thinking without the overhead.

What Fractional Means

You get the expertise on a part-time basis. We meet regularly, review your numbers, and provide the same kind of strategic financial guidance that larger companies get from their finance team. You only pay for the time you actually need.

Built on Clean Books

Good financial strategy depends on accurate data. Because Rock Steady handles bookkeeping and advisory under one roof, the numbers feeding into your strategic conversations are the same numbers we reconcile every month. There is no disconnect between the data and the advice.

The Decisions

Every growing business hits a point where the owner is making financial decisions that feel too big to get wrong. Should you take on that loan? Can you afford a second location? Is it time to raise prices or will you lose customers? These questions keep you up at night because the stakes are real and you are working from gut feel instead of a financial model.

A fractional CFO gives you someone to think through those decisions with. Not someone who makes the call for you, but someone who lays out the numbers so you can see the full picture. Laura has worked with restaurants, contractors, retail shops, and service businesses across Wisconsin and understands the financial realities that come with each.

Cash Flow Forecasting

We project your cash position weeks and months ahead so you can see shortfalls before they arrive. You stop reacting to low balances and start planning around them. That alone changes how you run the business.

Profitability Analysis

Revenue is not the same as profit. We dig into your margins by service line, by job, or by location to show you where the money is actually being made and where it is quietly leaking out. That clarity drives better decisions about where to focus your energy.

The Relationship

This is not a one-time consultation where someone hands you a report and disappears. Fractional CFO support is an ongoing relationship. We stay close to your business, track your progress against your goals, and adjust the plan as things change. Because things always change.

The goal is to make you more confident in your financial decisions. Over time you start to see your business differently. You stop guessing and start knowing. You understand what you can afford, what you should wait on, and what moves will actually get you to where you want to be.

Growth Planning

When you are ready to expand, we build the financial case for it. We model different scenarios so you can see what happens if revenue grows 10% or drops 15%. You walk into the decision with your eyes open instead of hoping it works out.

A Trusted Partner

You get someone in your corner who understands your numbers and cares about your business. Laura’s approach is education-first. Every conversation is designed to help you understand not just what to do but why the numbers point in that direction.

Wisconsin's Small Business Bookkeeper